Privacy Policy
Last Updated: July 2026
This Privacy Policy (“Policy”) describes how Amy’s
Boutique LLC (“Company,” “We,” “Us,” “Our”) collects, uses, discloses, and
protects personal information obtained through the website amysboutique.store
(“Website”). By accessing or using this Website, you acknowledge that you have
read, understood, and agree to the terms of this Policy.
This Policy applies to all users, customers, and visitors
within the United States, including residents of California under the California
Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).
1. Information We Collect
We may collect the following categories of personal
information:
1.1 Personal Identifiers
- Full
name
- Email
address
- Phone
number
- Billing
and shipping address
- IP
address
- Account
login credentials (hashed and encrypted)
1.2 Commercial Information
- Purchase
history
- Order
details
- Product
preferences
- Interaction
history with our Website
1.3 Payment Information
Processed securely through third‑party payment processors. We
do not store full credit card numbers, CVV codes, or bank details.
1.4 Internet & Technical Data
- Device
type
- Browser
type
- Cookies
- Analytics
data
- Pages
viewed
- Time
spent on Website
- Referring
URLs
1.5 Geolocation Data
Approximate location derived from IP address.
1.6 Inferences
Preferences, shopping behavior, and potential interests
derived from analytics.
2. How We Use Your Information
We use personal information for the following lawful
purposes:
2.1 Order Processing
- To
fulfill and deliver orders
- To
provide order confirmations and shipping updates
2.2 Customer Support
- Responding
to inquiries
- Resolving
issues
- Providing
product assistance
2.3 Website Functionality
- Maintaining
and improving Website performance
- Personalizing
user experience
- Preventing
fraud and unauthorized activity
2.4 Marketing & Communications
- Sending
promotional emails (opt‑in only)
- Personalized
recommendations
- Abandoned
cart reminders
2.5 Legal Compliance
- Tax
reporting
- Fraud
prevention
- Compliance
with federal and state laws
3. How We Share Personal Information
We do not sell personal information. We may share
information with:
3.1 Service Providers
- Payment
processors
- Shipping
carriers
- Email
service providers
- Analytics
platforms
- Fraud‑prevention
tools
These providers are contractually obligated to protect your
data.
3.2 Legal Authorities
We may disclose information when required by law, subpoena,
or court order.
3.3 Business Transfers
In the event of a merger, acquisition, or asset sale,
customer information may be transferred as part of the transaction.
4. Cookies & Tracking Technologies
We use cookies, pixels, and similar technologies for:
- Website
functionality
- Cart
management
- Analytics
- Advertising
(non‑personalized unless consented)
You may disable cookies through your browser settings,
though certain features may not function properly.
5. Data Security
We implement industry‑standard security measures, including:
- SSL
encryption
- Secure
payment gateways
- Firewalls
- Access
controls
- Regular
security audits
However, no method of transmission or storage is 100%
secure. You acknowledge that you use the Website at your own risk.
6. Data Retention
We retain personal information only as long as necessary
for:
- Order
fulfillment
- Legal
compliance
- Accounting
purposes
- Fraud
prevention
- Business
operations
When data is no longer required, it is securely deleted or
anonymized.
7. Children’s Privacy
Our Website is not intended for individuals under 13 years
of age. We do not knowingly collect personal information from children. If we
become aware of such collection, we will delete the information promptly.
8. Your Rights (General U.S. Privacy Rights)
You may request:
- Access
to your personal information
- Correction
of inaccurate information
- Deletion
of your account
- Opt‑out
of marketing communications
Requests may be submitted to: privacy@amysboutique.store
9. CCPA / CPRA Privacy Notice (California Residents)
This section supplements the Policy for California
residents.
9.1 Your Rights Under CCPA/CPRA
- Right
to Know what personal information we collect
- Right
to Delete personal information
- Right
to Correct inaccurate information
- Right
to Opt‑Out of Sale or Sharing (we do not sell or share data)
- Right
to Limit Use of Sensitive Information (we do not collect sensitive
data)
- Right
to Non‑Discrimination for exercising privacy rights
9.2 Submitting Requests
Email: privacy@amysboutique.store We will verify your
identity before processing requests.
9.3 Authorized Agents
You may designate an agent to submit requests on your
behalf.
9.4 Notice at Collection
We provide notice at or before the point of data collection,
including cookie banners and checkout forms.
10. Third‑Party Links
Our Website may contain links to external websites. We are
not responsible for the privacy practices or content of third‑party sites.
11. International Users
This Website is intended for U.S. customers. If you access
it from outside the United States, you consent to the transfer and processing
of your data in the U.S.
12. Changes to This Privacy Policy
We may update this Policy at any time. Changes will be
posted on this page with an updated “Last Updated” date. Continued use of the
Website constitutes acceptance of the revised Policy.
13. Contact Information
For questions or concerns regarding this Privacy Policy: Email:
privacy@amysboutique.store Website: amysboutique.store